The 4 Most Helpful Reports You Can Run Using Amazon Ad Data

Entrepeneur 12 Jun 2019 12:45
The 4 Most Helpful Reports You Can Run Using Amazon Ad Data
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The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books

To make optimizations in your Amazon Advertising account, you must first pull together the data you’ll need. The data in the Amazon interface is fragmented, so you’ll need to grab data from multiple reporting menus and compile it in a meaningful way before you can analyze it.

Most reports available on Amazon tie back to Sponsored Products ads because they’re Amazon’s oldest and most established ad format. In addition, because Sponsored Products ads take shoppers to a single product detail page, reporting on product performance is much easier.

There are fewer data insights available through reports for Sponsored Brands and Product Display ads. In the case of Sponsored Brands, these ads still have relevant reporting on keyword performance and ad placement analysis, but they don’t include any reports that touch on the performance of individual products since these ads can direct consumers to a product list page or Amazon Store page containing multiple products to convert on.

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