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Crypto publisher Blockworks plans to host 5,000 attendees at an in-person event next spring

Digiday 21 Jul 2021 04:01
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July 21, 2021 by Sara Guaglione

Crypto-focused financial media company Blockworks is planning to host an in-person event for 5,000 people in spring 2022. That may sound like a pipe dream, with the COVID-19 Delta variant spreading across the globe and cases going up. But Blockworks co-founder Jason Yanowitz believes the rise of “DeFi,” or “decentralized finance,” is a topic interesting enough to draw thousands of institutions, investors and financial advisors to Florida for the event next year, called Permissionless. 

To be clear, Blockworks, an independent company that hasn’t taken any outside venture capital money, will not be going all-in on in-person attendance for Permissionless. Like other media companies, the publisher is adopting a hybrid approach and will live-stream the event for people to view remotely. That being said, Yanowitz called virtual events “over-hyped.” 

No one wants to “sit behind a computer for 10 hours” to tune into a conference, he said. “The main reason people go to events is for networking. DeFi is the single most interesting sector in crypto right now… and the best way to talk about [DeFi] is in person,” he said.

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