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Strategy agency Bold White Space launches with ex-BBH boss Sherwood as chairman

Campaign 22 May 2020 02:37

Bold White Space, a new strategy and communications agency, has launched this week with former Bartle Bogle Hegarty global chief executive Simon Sherwood as chairman. 

Former Engine MHP managing director Mike Robb and ex-managing director of brand strategy and content shop Studio Black Tomato Nick Ford-Young founded the business, which specialises in advertising, marketing and public relations.

Bold White Space has four launch clients from the healthcare, energy and financial services sectors and has raised a six-figure investment from private investors, including those from the advertising, communications and tech industries.  

Robb and Ford-Young

Along with Sherwood, who retired from BBH in 2014 after 32 years, Mike Nicholson, who previously oversaw planning at MullenLowe, VCCP, Ogilvy Action and Diageo, will be head of strategy. Adam Griffin, who previously worked at Leo Burnett and J Walter Thompson, will lead creative. 

Katie Sogorski and Rachel Mason, who collectively have experience at M&C Saatchi PR, Freuds, Weber Shandwick and Porter Novelli, will be in charge of the PR practice. 

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Bartle Bogle HegartySimon SherwoodMike RobbTomatoNick FordMike Nicholson
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