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How publishers are tackling the biggest audience data and analytics challenges: Report

What's New in Publishing 24 Nov 2021 09:00

“The amount of data created, captured, copied, and consumed around the world is forecasted to hit 175 zettabytes by 2025,” according to Piano, a subscription, analytics, and content personalization platform. 

“This trove of information stands to help publishers and the advertisers that work with them harness insights about current and prospective customers to power revenue and loyalty both now and in the future.”

“Lifeblood of the advertising and publishing ecosystem”

However, data on subscriptions, content engagement, ad revenue, and customer profiles, among others, are often siloed and scattered within organizations, notes a new report by Piano and Digiday. This makes collecting, storing, managing, and democratizing all of it for different teams challenging to say the least. 

Audience data and analytics are the lifeblood of the advertising and publishing ecosystem, allowing organizations to deliver relevant content to the right audiences. Although more data is available to organizations than ever before, executives continue to face significant obstacles in analyzing these resources and taking action on relevant insights.

The full report is available here:
State of audience data and analytics

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UKTVAndy IsaacsRTData and Analytics
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