Search

Drive more affiliate revenue this holiday season with price comparisons

What's New in Publishing 25 Nov 2021 07:22

Experts are predicting a significant uptick in holiday spending this year. In fact, the National Retail Federation (NRF) reports that 2021 may deliver record-setting holiday sales, up to 10.5% higher than 2020 levels. And while in-store shopping is expected to rebound, online shopping continues to dominate holiday spending, with projected ecommerce growth of 11 to 15% year-over-year.

While increased holiday spending offers a tremendous opportunity for online publishers and affiliate marketers, the 2021 holiday season is not without its challenges. Ongoing supply chain disruptions are expected to cause merchandise shortages, which means consumers may find fewer deals – and more out-of-stock notices – throughout the shopping season.

The good news is, adding price comparisons to your commerce content will help your audience find the products they’re looking for this holiday season, at the best available price – and drive more affiliate revenue in the process.

Price Comparisons Give Consumers What they Want

Price comparisons can be seamlessly integrated into any number of content types, including holiday buying guides, “top gifts” advertorials, product reviews and recommendations, daily deal promotions, and much more. Depending on the solution you choose, you can even customize the style and layout of recommendations to work smoothly within your content flow.

Smart publishers understand the importance of diversifying their revenue. A comparison shopping solution lets you reduce reliance on any individual retailer (like Amazon or Walmart), while increasing your overall affiliate revenue. In fact, price comparisons can provide up to 179% higher earnings per click and up to 200% more clicks and conversions

Don’t wait – Get Started Today

Continue reading original article...

Tags

NRF