13 Expert Tips to Increase Online Conversions in 2020

Entrepeneur 12 Oct 2019 04:14
13 Expert Tips to Increase Online Conversions in 2020
Image credit: Deborah Kolb | Getty Images

Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook Messenger chats. 

Regardless of whether you're ready for messenger apps, these 13 strategies from #Conversations2019 will help you increase conversions across all of the digital channels you decide to embrace.

1. “Personalization is the new conversion rate optimization.”

Digital influencer and New York Times best-selling author Neil Patel shared a simple, but powerful hack to revive unconverted leads. It’s essentially the text version of Dean Jackson’s 9-word email. Send a personalized text message with the recipient's first name and you’re almost certain to get a response. Once you make contact, reply with something like, “I’ve been thinking about a few ways you can improve [insert client's biggest need.] Are you available at 9 a.m. or 2 p.m. on Tuesday for a call where I can share?”

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