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Walgreens, CBS Interactive, Food52, Kohl’s and more named finalists for the 2019 Digiday Awards

Digiday 08 Oct 2019 06:30

The finalists for the 2019 Digiday Awards — Digiday’s annual recognition of the companies, campaigns and creative modernizing media and marketing — are here. This year’s shortlist includes the biggest names in media and marketing: CBS Interactive, Food52, Walgreens, Kohl’s, Sephora and more.

Finalists for Best Use of Video, sponsored by Tubular Labs, focused on people-driven stories. GSD&M’s campaign for the U.S. Air Force put the spotlight on female pilots, while Ancestry.com and SundanceTV uncovered the impact of the Underground Railroad on six American families. HP and Edelman explored the changing meaning of the American family through photographic portraits and Massimo Goldstein saw the funny side of the disastrous Fyre Festival by providing stock images through its campaign “Fyrestock.”

Among Best Product Launch Campaign finalists were Spotify, which capitalized on the popularity of astrology with its zodiac-inspired playlists, and Barbarian, which reached the notoriously skeptical software engineering community with the tongue-in-cheek “What Could Go Wrong?” campaign for software company Solace. Barkley brought enriched protein drink Mulu to the protein-hungry customer, while EA brought “Apex Legends” to the unsuspecting one — the game was unveiled and launched on the same day. Food media outlet Food52 launched its first line of homeware, inspired by feedback from the Food52 community. 

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WalgreensUnited StatesThe Martin AgencyCBS InteractiveBarkley