How to Make Your Product More Accessible to Customers

Entrepeneur 12 Jan 2021 07:15
How to Make Your Product More Accessible to Customers
Image credit: Guido Mieth | Getty Images
5 min read
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Some businesses want their products to appeal to a small niche; others to a large market. But no business wants customers to be unable to use their products at all. As the world’s consumer base grows, so too do the number of users who need to be considered when optimizing accessibility

Disability rights group Click-Away Pound found that 61% of users with accessibility needs would leave a site and take their business elsewhere if they weren’t properly accommodated — a serious thing for businesses to consider given that disabled individuals spend a combined half a trillion dollars annually. 

Increasing your product’s accessibility is something that could benefit all of your customers, but it’s difficult to know exactly where to start. Here are a few options:

1. Adapt to different platforms

You’ve experienced it yourself plenty of times: a website that works great on browsers and terrible on phones or a service with an app for some platforms but not others. To make room for the widest possible usership, the largest possible number of platforms need to be accounted for. The key, however, is not to roll out onto as many devices as possible but to optimize the platforms that you are on and expand when you can. 

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