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“A sharp rise in readership”: Shift in reading trends across Europe during the coronavirus lockdown

What's New in Publishing 01 Apr 2020 06:45

With nations across Europe having to adapt to restrictions caused by the coronavirus crisis, magazine subscription app Readly has seen a clear shift in the reading habits on its platform. A sharp rise in the readership of key categories has seen British readers turn to Mindfulness & Health, Puzzles, and DIY over the last few weeks as the crisis sets in.

Throughout Europe populations are turning to digital tools and platforms as they settle into a period of working from home and self-isolating. Readly, a leading company in Europe’s digital magazine subscription service, enables users to read their favourite magazines on their phones, tablets and laptops. With unlimited access to the app’s 5,000 magazine titles for facts, inspiration, entertainment and distraction, a clear pattern in reading trends is evolving across an isolated Europe. 

The biggest immediate shift in Britain in the last few weeks has been an increase in readership of Mindfulness & Health (+21%) and Crosswords and Puzzles (+28%). With a constant stream of coronavirus related news and social media updates, and a population learning to live in confinement, it is clear as a nation we are looking at solutions to help with anxiety and to maintain our wellbeing and mental health. Public Health England’s new advice on mental health during the outbreak supports mindfulness and focusing on activities that can boost your mood and keep your mind active. 

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ReadlyEuropeRanj Begley
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