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RT @FIPPWorld: "I’ll let you in on a secret – I’m tired of hearing about #ArtificialIntelligence" @betterthanpaper

Better than Paper Twitter 21 Aug 2018 09:43

I’ll let you in on a secret – I’m tired of hearing about artificial intelligence.

Don’t get me wrong, I’m no Luddite, but whenever technologies are making the critical shift from abstract concept to practical application they seem to go through an awkward adolescent phase where “what it’s called” and the in-depth details of “how it works” seem to be more talked about than the infinitely more useful understanding of “what it does”.

The same thing happened with big data and is undoubtedly on the horizon with Blockchain. I wasn’t the only one who was bemused by start-up HDAC’s recent advertising campaign, aired during TV coverage of the FIFA World Cup and showing a blockchain-enabled house. My response: who cares HOW the fridge and the TV talk to each other, I’m not even that interested that they CAN talk to one another, what I want to know is WHY will their conversation make my life better?

To continue the teenage analogy, technologies that are going through this phase can often seem hard to understand, overly complicated and potentially unstable… not to mention expensive!

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