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In-house agency specialist Oliver sells majority stake to You & Mr Jones

Campaign 10 Jan 2019 02:14

The agency group behind Oliver, which specialises in helping advertisers take marketing services in-house and on-site, has sold a majority stake to brand-tech group You & Mr Jones.

Simon Martin, founder of Inside Ideas Group, which includes Oliver, said he felt You & Mr Jones, which was set up by former Havas global chief executive David Jones, would be a good fit in terms of business and culture.

Terms for the sale of London-based Inside Ideas Group were not disclosed, but one industry source estimated that the group, which also includes creative shop Dare and video content agency Adjust Your Set, could be valued at close to £200m.

Martin, who owned more than 50% of Inside Ideas Group, said he could not comment on price.

He said: "I still retain a significant stake in the business and I’m here for the long term."

Annual accounts for Inside Ideas Group at Companies House show that it was forecasting earnings before exceptional items of £7.5m last year and that was expected to rise further.

Martin set up Oliver in 2004 and it has made its name helping brands "in-house" marketing services, most notably Unilever with its U-Studio, and other brands such as TSB and Barclaycard, which all have "on-site" agencies staffed by Oliver.

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Inside Ideas GroupSimon MartinDavid JonesOliverMr Jones
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