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CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly

Digiday 11 Jan 2019 05:01

From 10 a.m. until 6 p.m. on Tuesday, Reddit executives, including CEO Steve Huffman, held eight hourlong meetings with five of the six major agency holding companies and several advertisers to pitch them on viewing Reddit as a viable alternative to Facebook and Google. And its pitch may be working.

Advertisers are more interested in spending money with Reddit in hopes that the platform can emerge as a legitimate competitor to the duopoly, according to one agency executive who met with Reddit on Tuesday. That’s not to say that Reddit is the only platform in which brands are interested. Advertisers are also placing bets on Amazon, Twitter, Snapchat, and so on to put pressure on Facebook and Google. But not until the past year was Reddit considered to be a potential contender, buoyed by its 330 million monthly active users and the platform’s increased efforts to woo advertisers.

“The agency development team, which launched in 2018, has basically cultivated a set of relationships that have never been more robust,” said Zubair Jandali, vp of brand partnerships at Reddit.

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George ManasCEO Steve HuffmanGoogleErin MattsReddit
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